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Case study

A Reddit community program that drove 75% of conversions

A proptech SaaS · SaaS · Proptech

Client name withheld (NDA)

Chat bubbles and hearts floating around a phone
Reddit community program75%of conversions

01 · The challenge

The starting point

Software buyers research in communities before they buy, and Reddit punishes anything that looks like advertising. The program had to be credible to the community and measurable for the business.

02 · Our approach

What we did

  • Ran a Reddit community program that respects the rules of each sub.
  • Participated transparently, leading with genuinely useful answers.
  • Tracked conversions back to the conversations they came from.

03 · The results

The results

Proptech SaaS

75%of conversions

Share of conversions driven by a Reddit community program.

Figures are stated as reported for this program. The brand is described by category to respect confidentiality.

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