Case study
From ~$30K to ~$200K a month in affiliate revenue, in 11 months
A leading VPN brand · Privacy & security
Client name withheld (NDA)
Affiliate revenue in 11 months$30K $200K/mo
01 · The challenge
The starting point
The brand already had an affiliate program, bringing in around $30K a month in affiliate revenue. Our job was to grow it into a much bigger channel.
02 · Our approach
What we did
- Grew the partner base through targeted publisher recruitment rather than bulk network invites.
- Activated new publishers so they actually promoted the brand: briefs, offers and follow-up.
- Doubled down on the partners and placements that drove the most revenue.
One of the publishers we recruited and activated grew to around $120K a month on its own.
03 · The results
The results
Affiliate revenue in 11 months
$30K $200K/mo
We grew a leading VPN brand’s affiliate program from ~$30K to ~$200K a month.
From one recruited publisher
~$120K/mo
One publisher we recruited and activated for a leading VPN brand.
Figures are stated as reported for this program. The brand is described by category to respect confidentiality.
